The Effect of Trust and Risk on Purchase Decisions Using The Shopee Pay later Payment Method (Study on Management Students of the Faculty of Economics, Tribhuwana Tunggadewi University)

Katharina Wulen Arkian; Nur Ida Iriani; Moch Nurhidayat

doi:10.64515/ijmb.v2i3.135

Authors

Katharina Wulen Arkian Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Nur Ida Iriani Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Moch Nurhidayat Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia

DOI:

https://doi.org/10.64515/ijmb.v2i3.135

Keywords:

Purchase Decision , Risk, Shopee Pay later , Trust , Payment

Abstract

This study aims to determine the effect of trust and risk on purchasing decisions using the Shopee Pay later payment method on Management students of the Faculty of Economics, Tribhuwana Tunggadewi University, Class of 2021. This study uses a quantitative approach with a multiple regression design. The study population consisted of 246 students, with sampling using the Slovin formula, which resulted in 100 respondents. The sampling technique used was non-probability sampling through purposive sampling. The variables tested were trust (X1) and risk (X2), which are expected to influence purchasing decisions (Y). Data were analyzed using multiple regression to test the simultaneous and partial effects between independent variables (trust and risk) on the dependent variable (purchase decision). The F test was used to partially test the simultaneous impact, and the t-test was used to test each independent variable's effect. The results of the F test show that the f count value of 12.130 is greater than the f table of 3.940 with a significance value of 0.000 (<0.05), which indicates that trust (X1) and risk (X2) have a positive and significant effect on purchasing decisions. Partially, the results of the t-test show that trust (X1) and risk (X2) each have a positive and significant impact with a significance value of 0.000 (<0.05), so H1 and H2 are accepted. Based on the research results, trust (X1) and risk (X2) positively and significantly affect students' purchasing decisions, with trust as a dominant factor. This research contributes to understanding the factors that influence purchasing decisions, which can be used as a reference for business actors in designing more effective marketing strategies.

References

Dissertation from a Database

Kurniaputra, A. Y. (2017). Pengaruh Persepsi Kemudahan, Risiko Dan Manfaat Terhadap Keputusan Nasabah Menggunakan Mobile Banking Bri Di Surabaya (Doctoral dissertation, STIE Perbanas Surabaya).

Swiegers, L. (2018). Perceived risk barriers to online shopping: experiences of technologically enabled generation y consumers (Doctoral dissertation, Stellenbosch: Stellenbosch University).

Journal Articles

Agustin, L. (2022). Evaluation of Factors influencing the Shopee Pay later adoption in Indonesia. Management Science and Business Decisions, 2(2), 5-18.

Akbar, R. (2023). Pengaruh kemudahan, keamanan, resiko dan promosi, terhadap keputusan penggunaan shopee pay later di Solo Raya. Jurnal Riset Ekonomi dan Akuntansi, 1(3), 213-235.

Anggraeni, N. P. N., & Darma, G. S. (2023). Pengaruh Kemudahan, Risiko, Gaya Hidup, dan Kepercayaan Terhadap Perilaku Konsumtif Pengguna Shopee Pay later di Indonesia. JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan), 7(2), 625-639.

Attamimi, Z. F., & Aulia, N. (2024). The Standard Digital Agreement For Shopee Pay Later Users In Terms Of Consumer Protection Laws Perspective. Law and Justice, 9(1), 151-162.

Azzindani, M. N., Tayo, Y., & Susanto, T. (2024). The Influence of Using the Shopeepay later Payment Feature on Impulse Buying Behavior. International Journal of Education, Information Technology, and Others, 7(3), 218-226.

Fadhilah, F., Putri Wenang L, F., & Affifatusholihah, L. (2021). Factors affecting trust on purchase decisions through E-Marketplace. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4), 1120-1129.

Canestren, I. A., & Saputri, M. E. (2021). Pengaruh Kepercayaan, Kemudahan, Dan Resiko Terhadap Keputusan Pembelian Menggunakan Metode Pembayaran Shopee Pay later. eProceedings of Management, 8(3).

Dary, R. W., & Pudjiharjo, M. (2022). Pengaruh Kepercayaan, Kemudahan, Religiusitas, dan Persepsi Risiko terhadap Keputusan Pembelian Menggunakan Spay later. Islamic Economics and finance in Focus, 1(3), 252-263.

Husna, F. (2023). Get It Fast, Pay It Later: Analysis of Pay later Features as A Support of The Generation Z Lifestyle. Edueksos Jurnal Pendidikan Sosial & Ekonomi, 12(01).

Kusnaedy, D., & Setianingrum, R. B. (2024). Legal Construction and Dispute Resolution of Non-Payment Debtors in Pay later Shopee. Law Research Review Quarterly, 10(1).

Mathur, A. G. (2024). Unboxing Credit for All: Buy Now, Pay Later: Empowering India's Underbanked. Issue 1 Int'l JL Mgmt. & Human., 7, 2310.

Purwanto, E., Adzikri, M. W., Permana, C. G., Marlina, T., & Handiriono, R. (2024). Legal protection of personal data in e-commerce online transactions with the pay later method. Interdisciplinary Social Studies, 3(3), 117-122.

Susanti, R. A. D., Fardahlia, D., & Indrihastuti, P. (2021). Kemudahan dan kemanfaatan pengaruhnya terhadap keputusan penggunaan sistem pembayaran E-Money Ovo, Go-Pay, dan Dana. J-MACC: journal of management and accounting, 4(1), 57-71.

Wicaksono, D. S., Ruhamak, M. D., & Yap, N. (2023). The Effect Ease Of Use And Perceived Risk On Purchasing Decisions On Marketplace Shopee. Jurnal Studi Manajemen dan Bisnis, 10(2), 208-214.

Proceedings

Rossa, A. (2022). Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, Risiko dan Keamanan terhadap Impulse Buying Pengguna SPay later (Shopee Pay later) di Jadetabek. In Seminar Nasional Akuntansi dan Manajemen PNJ (Vol. 3).