Tourism Village Development Strategy Through The Role Of Tourism Awareness Community Empowerment Groups (Pokdarwis) (Case Study Of The Sanan Tempe Chips Industry Center Association In Purwantoro Village, Blimbing District, Malang City)

Heribertus; Cakti Indra Gunawan; Moh. Askiyanto

Authors

Heribertus Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Cakti Indra Gunawan Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Moh. Askiyanto Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia

Keywords:

Development Strategy, Pokdarwis , Tourism Awareness, Qualitative Descriptive, Community Development

Abstract

This study was conducted with the aim of finding out what strategies are carried out by the association in developing the Tempe Sanan tourist village in Purwantoro Village, Blimbing District, Malang City , to find out how the role of the tourism-aware community empowerment group is in developing the Tempe Sanan tourist village in Purwantoro Village, Blimbing District, Malang City , to find out how Public Awareness is towards developing the Tempe Sanan tourist village in Purwantoro Village, Blimbing District, Malang City. The research design in this study uses a qualitative approach method. Research with this qualitative method is research that intends to describe and understand the phenomenon of what is experienced by the research subject, for example regarding the strategy for developing a tourist village through the role of the tourism-aware community empowerment group (pokdarwis). development strategy of Tempe Sanan Tourism Village is Pokdarwis tourism education, which includes teaching about tempe production, preparation, and processing. Pokdarwis Tempe Sanan Tourism Village, must collaborate with the city government and the community to understand the existing market and take advantage of all potential opportunities. However, opening up the knowledge of village communities by socializing about safety in the tourist environment, maintaining cleanliness, preserving tourism assets, and being a friendly host for visitors

References

Authored Book

Yoeti, O. A. (1996). Introduction to tourism science. Bandung: Space.

Journal Articles

Baboshkina, A. A., Savina, N. P., & Morozov, I. V. (2018). Management processes in the development of the socio-economic environment of the region. Journal of Advanced Research in Law and Economics, 9(2 (32)), 376-385.

Mafella, N., & Ratna, I. (2024). The Role Of The Tourism Aware Group (Pokdarwis) In The Development Of The Kampung Melayu Sungai Sungai Mempura Tourism Village, Siak District. Indonesian Journal of Social Sciences, Policy and Politics, 2(2), 24-28.

Mezmir, E. A. (2020). Qualitative data analysis: An overview of data reduction, data display, and interpretation. Research on humanities and social sciences, 10(21), 15-27.

Putri, F. A., & Adinia, N. C. (2018). The role of communication in sustainable development tourism: a case study on community-based tourism (pokdarwis) in Nglanggeran Village. Jurnal Komunikasi Indonesia, 7(2), 153-161.

Santhyasa, I. K. G., Paturusi, S. A., Sunarta, I. N., & Arida, N. S. (2020). Tourism destination development policies in the regional spatial system of Karangasem Regency, Bali, Indonesia. International Journal of Social Science Research, 8(2), 252-265.

Triony, T. S. S. S. P., & Martayadi, U. (2022). Optimizing The Role of Pokdarwis in Ecotourism Management in Karang Sidemen Village, Central Lombok Regency, Indonesia. International Journal of Tourism Business Research, 1(1), 23-29.

Proceedings

Ghasemi, M., & Hamzah, A. (2014). An investigation of the appropriateness of tourism development paradigms in rural areas from main tourism stakeholders’ point of view. Procedia-Social and Behavioral Sciences, 144, 15-24.