Investment Feasibility Study for the Development of Salak Chips Products at PT Spirit Jaya Snack and Coffee, Malang City, East Java

Warter Agustim; Stefania Maha; Nur Ida Iriani

Authors

Warter Agustim Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Stefania Maha Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Nur Ida Iriani Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia

Keywords:

Investment feasibility , Development , Salak Chips Products, Payback Period method, Net Present Value

Abstract

The purpose of this research is to evaluate the feasibility of investment in new product development at PT. Spirit Jaya Snack and Coffee. The research method used is a quantitative method, using data collection techniques through interviews, observation and secondary data analysis. The results of the study show that the development of new products at PT. Spirit Jaya Snack and Coffee is worth doing, with a Net Present Value (NPV) value of Rp. 1,262,301,332, Payback period (PP) of 11 Months and Internal Rate of Return (IRR) of 17.39%. However, the company needs to consider several factors, such as market risk, operational risk, and financial risk to ensure the successful development of new products for salak chips.

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