The Influence Of Financial Performance and Company Growth on The Value of Companies in The Cosmetics Subsector Listed on The Indonesia Stock Exchange For The Period 2020-2023

Katharina Ayusta Jawing; Nur Ida Iriani; Yuni Setyowati

Authors

Katharina Ayusta Jawing Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Nur Ida Iriani Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Yuni Setyowati Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia

Keywords:

Financial performance, Company Grwoth, Cosmetics Subsector , Influence

Abstract

The purpose of this study is to examine the relationship between business value, financial performance and company growth. The company's financial documents provide secondary data, and purposive sampling technique is used to select the sample. Multiple linear regression and traditional assumption test are among the analysis methods used. 19 companies listed on the Indonesia Stock Exchange between 2021 and 2023 are the study population. The findings of the first hypothesis test show that financial performance has a significant and positive effect on Company Value. The second result shows the results of the study, that Company Growth shows an insignificant and negative effect on Company Value. This means that when company growth increases, the value of the Cosmetics sub-sector company decreases. Furthermore, the third hypothesis test shows that the variables Financial Performance and Company Growth simultaneously affect Company Value. These results indicate that investors in assessing the value of a company do not only consider one single factor, but rather look at a combination of the company's financial performance and long-term growth potential.

References

Authored Book

Gunawan, D., Pratiwi, A. D., Arfah, Y., & Hartanto, B. (2022). Keputusan Pembelian Skincare Safi Berbasis Media Marketing. Padang Sidempuan : PT Inovasi Pratama Internasional.

Koller, T., Goedhart, M., & Wessels, D. (2010). Valuation: measuring and managing the value of companies. USA : John Wiley & Sons.

Dissertation from a Database

Alves da Silva Lima, S. (2019). The Little Male Secret: Analysis about the male self-concept related to the consumption of beauty products (Doctoral dissertation, Dublin, National College of Ireland).

Maulina, M. N. (2024). Pengaruh Struktur Modal, Ukuran Perusahaan Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan Yang Terdaftar Di Bursa Efek Indonesia (Sub Sektor Perkebunan Periode 2018-2022) (Doctoral dissertation, Universitas Komputer Indonesia).

Puspitasari, D. K. (2022). Kebijakan Dividen Sebagai Mediasi Peran Profitabilitas, Struktur Modal Dan Kepemilikan Manajerial Terhadap Nilai Perusahaan Pada Perusahaan LQ 45 (Doctoral dissertation, Universitas Islam Sultan Agung Semarang).

Journal Articles

Ardiyanto, A., Wahdi, N., & Santoso, A. (2020). Pengaruh return on assets, return on equity, earning per share dan price to book value terhadap harga saham. Jurnal Bisnis dan Akuntansi Unsurya, 5(1).

Hassan, S. H., Teo, S. Z., Ramayah, T., & Al-Kumaim, N. H. (2021). The credibility of social media beauty gurus in young millennials’ cosmetic product choice. Plos one, 16(3), e0249286.

Husain, M., Lamuda, I., & Rahman, Z. (2023). Analisis rasio profitabilitas dalam mengukur pertumbuhan laba. JEMAI: Jurnal Ekonomi, Manajemen, Dan Akuntansi, 2(1), 9-17.

Radzi, N. S. M., & Musa, M. (2017). Beauty ideals, myths and sexisms: A feminist stylistic analysis of female representations in cosmetic names. GEMA Online Journal of Language Studies, 17(1), 21-38.

Shi, Z. (2020). Research on college students' cosmetics consumer market and marketing strategy. Revista Argentina de Clínica Psicológica, 29(4), 613.

Tanor, M. O., Sabijono, H., & Walandouw, S. K. (2015). Analisis laporan keuangan dalam mengukur kinerja keuangan pada pt. Bank Artha Graha Internasional, Tbk. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(3).